Moving down the list, we had a question about converting twitter traffic. There are certainly more qualified people than me to address this issues, so I will defer - except for a few observations.
When you don’t live in the US, you’re not exposed to US media. One thing that has struck during the trip back here is how much press twitter is getting in all forms of old media.
I can’t remember a time, ever, where a company got there brand inserted so skillfully into so many types of media. For example, the other day I saw a Best Buy commercial on TV. Throughout more than half of the commercial, best buy had their twitter address on the screen. What’s even crazier was that nowhere on the screen was best buys website url!
Then we saw Verizon commercials everywhere that have people talking about how they are using twitter. There was a shot of a father saying that he was tweeting “I’m sitting on the front porch” which is about as interesting as the average tweet. I’m pretty sure I’ve even seen twitter on a billboard for someone else’s product.
Even during facebook’s explosive growth we never saw so much “free” cross brand promotion.
If you check out shoemoney, you see he’s even got a pay per tweet service that’s seems to at least be making some money and everyone seems to want to know how to convert twitter traffic.
So what? Well it’s clear that twitter is getting more traction than I ever thought it could. If I was wrong about that, then it makes sense that I could be wrong about other aspects of twitter potential. Even so, while I’m sure that some people will make money with twitter, my gut still tells me that it’s a fool’s gold rush.
I hope I’m wrong and all you people hunting twitter dogs make a killing. But what do you think? Do you think that as a platform, twitter is going to have the money making potential of the iphone app store, or facebook or even myspace?
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