Must Have Features For Your Web Site

[Master Affiliate]

Don’t just focus on the home page, keywords and titles

The first step to sales when customers visit your site to see the products they were looking for.* Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy.* The customer having visited your site, now ensure that he gets interested in your products or services and stays around.

Motivate him to buy the product by providing clear and unambiguous information.* Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the* information at a different page.* By providing suitable and easily visible links, the customer can navigate to these pages and get the details.*

Understanding Your Target Market

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices.

Why do they like your products?* Do you discount prices or offer coupons?* Are your prices consistently lower than others?* Is your shipping price cheaper?* Do you respond faster to client questions?* Are your product descriptions better?* Your return policies and guarantees better than your competitor’s?* To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away.* Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you.*

People may need to contact you about sales, general information or technical problems on your site.* Also have your email forwarded to another email address if you do not check your website mailbox often.* When customers want to buy online provide enough options like credit card, PayPal or other online payment services.



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[TeresaCC]

I set up 2 blogs with digital products of my own making for sale. I think I have a couple of good products, but like with anything else, it usually takes several visits before anyone decides to make a purchase. I've been adding stuff like you tube videos as my extras, is this what you mean by features?

[taki]

Some good basic advice to those of us who are setting up sales sites. I myself purchase everything I can online that I feel is safe to purchase. There are something I will never purchase online because of the rate of return due to the product being fragile or something like that, but dvd's and cd's thats the only way I purchase this type of item anymore.

[molly00000]

These are really some very basic and important tips which most site owners never bother. I think contact information is the thing which makes your site more reliable for the users.

[TeresaCC]

If your blog is your selling site as well, wouldn't that be contact information enough having viewers or customers be able to contact you through comments or email?

[tongyun]

Master Affiliate's tips are the same age-old techniques successful marketers have used for decades. I remember going over these basics when I took my marketing class nearly 20 years ago. Remember everyone, just because the delivery method is different (Internet instead of a sales person), the ideas that have stood the test of time are the ones that will get you customers.

[descorpio]

It seems that tonygun has got a vast experience in marketing and sales. One must be creative enough to sell his product. May be a web page will be viewed first for 10 seconds. So the design and the header information plays a vital role here. It must be attractive. Then comes the information in it. Market yourself in a best way.