TRAFFIC TACTICS

Brought to you by the 10xMoreCash System

next generation profit potential. A ProfitIndex Production.

Important: ―What you now hold in your hands discloses exactly how we

were able to get more traffic than several Fortune 500 companies and bring

in over 5 million dollars per month in online sales ... … without Google, PPC

or SEO!

Inside This “Tell All” Traffic Report:

null Discover extremely powerful strategies that can bring an avalanche of

traffic to your website, regardless of your niche market.

null Get the inside scoop on how ―big media buys work. This approach

has brought us millions of visitors, and can help you get more traffic (and

sales) than you ever thought possible.

null Learn the most effective way to optimize your sales copy and your

offer so that the traffic you’re getting converts like crazy!

null These strategies have nothing to do with Google, PPC, search engine

manipulation or temporary techniques that don’t last.

WARNING: It took us seven years to learn everything you’re about to learn

below. The best way to use this document is to approach it like an assembly

guide. Take it slow and implement the tactics one by one. Try to implement

them as soon as possible. If you can’t use these tactics to double or even

triple your business, it is our highest recommendation that you get out of

internet marketing as fast as you can. ;-) If you master these strategies and

implement one tactic per day into your business, at the end of one year you

will be an expert… An expert with a much bigger bank account. In all of our

campaigns, both homeruns and failures, we have learned many million dollar

lessons. And you’ll be getting all of them here, inside this report, free of

charge.

Up till now, this information has been closely held and only available to a

handful of people who were accepted as our clients. Clients who many of

them prefer to remain anonymous that have paid upwards of one million

dollars to have us remake and remodel and redesign their websites and

manage their media buys to drive massive amounts of traffic for their

campaigns. I strongly suggest that you print this document right now, and

read it immediately. It will change the way you and your team acquire traffic

on the Internet forever. I am not a professional author, so this guide will

have some flaws. If you read for style, or for literary quality, be warned

ahead of time that you will find grammar mistakes and run on sentences. I

was never an ―A student in school. In fact I failed 3 rd grade and dropped out

of high school at age 16. And English class was definitely not my favorite

subject. ☺ But there are proven strategies in this guide that I ― never had the

balls to put down on paper before—simple tricks I have found from doing

thousands of split tests and running billions of impressions through my Ad

servers. You can implement these tricks right away and easily double or triple

your numbers. We hope you enjoy this guide, we hope you profit immensely

from it, and we hope you drop us a line and let us know how you’re doing.

Warm Regards, Carlos and Lupe Garcia

THE ROADMAP TO MILLIONS ...................................................................... 6

HOW TO USE THIS REPORT: ....................................................................... 8

WHO THE HECK ARE CARLOS AND LUPE GARCIA? ........................................... 9

WHY MEDIA BUYING IS MORE EFFECTIVE THAN PPC OR SEO ............................ 17

WHY IS BUYING MEDIA MORE EFFECTIVE? ................................................... 18

HOW TO GET LARGE AMOUNTS OF TARGETED TRAFFIC ................................. 19

BUT WILL IT WORK FOR YOUR PRODUCT? ................................................... 28

BUT WHAT IF I DON’T HAVE A PRODUCT? ................................................... 32

HOW DO CPA NETWORKS WORK? .............................................................. 32

THE ONLY 2 WAYS TO GROW YOUR BUSINESS .............................................. 36

ARE YOU USING THE RIGHT METRICS? ........................................................ 38

WHAT THE “HECK” IS AN ADSERVER? ........................................................ 43

WHY EVEN MARKETING GURUS ARE INTERESTED IN MY TRAFFIC TACTICS .......... 49

THE BIGGEST MISTAKES TO AVOID WHEN BUYING MEDIA ................................ 51

MASS TRAFFIC ROLLOUT STRATEGY .......................................................... 53

TARGETING: PUT YOUR CAMPAIGN ON STEROIDS .......................................... 70

HOW TO GET TRAFFIC FROM HIGH VOLUME WEBSITES .................................. 78

HOW TO GET TRAFFIC ON CREDIT ............................................................. 80

HERE’S THE SYSTEM I USE FOR GETTING TRAFFIC ON CREDIT ......................... 84

IMPORTANT THINGS YOU MUST KNOW BEFORE SIGNING YOUR FIRST TRAFFIC DEAL

........................................................................................................ 88

K NOW Y OUR C USTOMERS .............................................................................90

E VERYTHING IS N EGOTIABLE ..........................................................................91

K NOW Y OUR K EY M ETRICS ...........................................................................92

T RACK D AY P ART C ONVERSIONS ......................................................................92

T AKE A DVANTAGE OF R EMNANT T RAFFIC .............................................................93

T EST ― S MALL R OLL O UT ― B IG .....................................................................94

H OLD A D N ETWORKS A CCOUNTABLE ..................................................................95

F IND THE R IGHT F REQUENCY C AP ....................................................................96

P IGGY B ACK ON P ROVEN T RAFFIC P OOLS .............................................................97

R AMP UP WITH Q UARTERLY IO’ S .....................................................................97

G ET THE ― R EAL P RICE ..............................................................................98

SCALABILITY CAN MAKE YOU WEALTHY ...................................................... 98

THIS REPORT HAS NO ENDING… ...............................................................100

BEFORE WE GO ...................................................................................101

What you now hold in your hands is just a snapshot of our seven years of

extensive research and testing with billions of banner ad impressions and

running millions of visitors running thru our servers. This screen shot shows

5.3 Billion impressions from a campaign: Note: None of

the traffic you see here came from Google,

PPC or SEO.

More traffic than MasterCard, Pepsi or Pizza Hut.

2 Million+ per month from one campaign!

1. This report must be read very carefully in order for you to get the

most value out of it. You must actually read it word by word to truly

understand the concept. Each step is there for a reason and it’s very

important that you follow this system step by step to gain maximum results.

2. This report must be re-read. As you implement these tactics into the

real world, you will find different applications for each of the tactics. We

made this report a PDF, so you can print it, have it near your workspace, and

have it as an icon on your desktop for yourself and for all the members on

your tam for easy reference. The more you use the report and get all the

people involved in your campaign

to be on the same ―mindset, the more traffic and sales you will get.

3. Read each tactic twice. Once to ―get the idea. Twice to

―understand the idea.

4. Think about how each tactic can be applied to your business, and

start making a list of things and ideas you are going to test.

5. Study and implement each of these tactics one at a time. Reading

them is worthless unless you apply them. The sooner you apply them, the

faster your business will grow.

6. Additional resources and valuable information is available on our

website www.TrafficTactics.com including step by step videos explaining

some of these tactics in more detail.

7. This report is money. Your money, as you implement these tactics

into your business, your sales will begin to increase and your traffic will begin

to take off. This report is a process not an overnight thing.

You might have heard of us from some of the campaigns we launched for

previous clients. Campaigns like the diet patch, that did over 5 million dollars

per month in sales online. All the major internet marketers have heard about

us because of some of the astounding numbers we have generated for our

clients. We’re talking about running billions of ad impressions thru our

servers, driving millions of visitors to our landing pages and taking campaigns

from zero to over 5 million dollars per month in sales online.

Before we get into the nitty-gritty of how we get massive amounts of traffic,

let me tell you how it all began… I rarely like to talk about it but the reason I

feel I need to tell you is so you can get an idea of where we began and where

we come from. It gives me goose bumps and even brings tears to my eyes as

I sit here and remember some of the obstacles we had to overcome just to

get to where we are today. Lupe and I got together at a very young age. I

met her in high school and we were both 16 years old when we started

dating. Lupe and I just hit it off the day we met. After we had been going

out for about a year, one day she called me and told me she was pregnant

and that we had a baby on the way. Yes, we had a baby coming at age 17.

This day changed my life forever. I remember asking myself, ― How am I going

to provide for her and the baby? We both ended up having to drop out of

high school, and get minimum wage jobs, because we had to make money to

buy diapers, baby food and get our own apartment. Our first apartment was

only about 600 square feet and this is where it all began. We started a

website and started to get traffic just like most people do online. Buying

clicks from search engines and doing search engine optimization. I remember

working really hard and staying up many nights building hundreds of pages for

all our main keywords. We started to get some decent traffic and sales

started to come in everything was going great then one day. Google decides

to ―ban our websites and we lost all of our traffic overnight!

Just picture it… You and your family are now dependent on this income

making money from search engine traffic. Seeing them do this was like

someone ripping out my heart and feeding it to the dogs. Let me ask you a

question… If search engines like Google decided to stop accepting ads for

your product or the competition drove the bid prices up so high that you

couldn’t make money anymore how would the bills for your business be paid?

What would you do if you lost all your top traffic sources? What’s your plan

to keep the traffic going? We had nothing to fall back on. We had spent years

of our life’s making this work. So in desperation I started to test all the

different ways of getting traffic online. I stumbled on how to do media buys

and to make a long story short; we got the business up to doing over 2 million

dollars per month in online sales—without any search engine traffic. We had

cracked the formula of getting traffic! And as you all already know… Our

next campaign the diet patch was an even BIGGER SUCCESS! We used the

same system with this campaign and we got it up to 5 million dollars per

month in sales online. We were getting more traffic than big brand name

companies that have been around for years. We left the competition in the

dust!

More traffic than Jenny Craig, Atkins, South Beach or even Trimspa. We

stumbled upon a whole new world of traffic. And we realized that all of the

traffic is out there, you just have to know how to negotiate, buy it and re-

channel it to your website. While everyone is competing for the same small

amount of traffic from search engines and driving the bid prices up, we

discovered how to buy unlimited amounts of traffic playing where the ―big

boys do and doing media buys. That’s the beauty of the internet. It’s a

leveled playing field. It doesn’t matter who you are, you can come in and

take over any industry even if you are a ―high school dropout like us. Until

recently, we purposely avoided the spotlight and all online publicity...

despite being one of the world’s most successful and sought after Internet

marketers.

I still feel awkward when I have to bring it up (and I tell you this only

because it’s important to help you understand how powerful the methods we

are about to reveal to you are):

null At the age of 21 we started our first mail order business from our one

bedroom apartment and got it up to $250,000.00 per month.

null At the age of 24 we took a cable box company from $100,000 per

month to two million dollars per month in sales online.

null At the age of 28 we took a ― no name weight loss company and took

it to 5 million dollars per month in online sales. Leaving big brand name

companies in the dust that have been around for years.

null At the age of 29 we started an online membership site and took it

from Zero to close to 2 million dollars per month in less than 6 months.

From Zero to close to 2 Million Dollars per Month …In Less than 6 Months

We have made millions of dollars, as online advisors helping clients to

optimize their landing pages, increase conversion rates and helping them

drive large amounts of targeted traffic thru media buys with almost every

size, shape and type of ad you can buy online, including; banners, pops,

interstitials, COREG, and CPA Networks. Bottom line, we know how to create

what we call ― Million Dollar Landing Pages and we know how to drive

massive amounts of traffic. We’ve been doing it over and over for the last 7

years, and for the last 6 months. We’ve been coaching people on how to do it

our way. Many of them have doubled and even tripled their conversion rates

by simply doing some simple changes to their websites that we have

recommend.

Here’s an example on the next page... Here’s the students old landing page:

Here’s the new ― makeover landing page: Here are the results

From 1.6% conversion rate to 3.3% sales conversion.

Most people don’t realize that search engines are a very small percentage of

traffic that is available to them. Typically search engines are less than 5% of

traffic of campaigns we run for our clients. We view search engines or Google

as just another publisher from thousands of publishers we can get traffic

from. But for most people Google or SEO is the only way they know how to

get traffic which leads to working harder and not being able to grow their

business. They work really hard to get such little amounts of traffic. It’s

pretty sad. It’s the number one reason why the overwhelming majority of

people new to the Internet will fail in achieving their dreams even if they

have a great product to sell. The problem with search engines is all your

competitors are also there, driving the bid prices up and everyone is fighting

for such little amounts of traffic. We are going to address the issues we see,

because we know from our own personal experience that our unique

perspective can really make a tremendous difference to your business, as it

has for many of our clients. We cannot sit on the sidelines anymore and allow

so many dreams fall by the wayside due to a misunderstanding of how traffic

―really works on the intern et. This report will expose those issues, one by

one, and you will gain clarity and how to use this knowledge to grow your

business. Here is your first lesson… Ignore the Search

Engines!

If you really want to grow your business, you need to stop wasting your time

with search engines. They take up to much time and too much effort and

Predictable The problem with SEO or even Google is that you can lose

your search engine rankings overnight just like it happened to us. At the

moment I thought this was the worst day in my life, losing my business from

one day to the next. I actually thank Google now for doing this, because this

―forced me to figure out other ways to get traffic and that’s when I decided

to ― just buy it and thanks to this Incident, I was forced to figure out other

ways of getting traffic and we were able to get the business back to over 2

million dollars per month in sales. Reason # 4 – Buying Media is

Controllable Unlike Google or SEO traffic where if we make a few

changes we risk losing that traffic. With media buys we are in full control.

there’s not enough traffic. Reason # 1 – Buying Media Brings

Traffic Immediately We can place a few media buys and instantly

within 24 hours be getting millions of visitors. We pull the trigger and BOOM

look what happens with our Alexa ranking…

Reason # 2 – Buying Media is Scalable The problem with search

engines is that there is a ―volume cap on the

amount of traffic we can buy. With media buying we can quickly scale up our

traffic without ―volume caps.

Reason # 3 – Buying Media is

With media buys we are in full control of the traffic, we can redirect it, stop

it, start it, increase it, slow it down, pause it. Send a percentage to banner

ad A, or a percentage to landing page B, we are in full control of the traffic

just like the ―remote control on a TV. To kick things off, we’re going to

show you the exact step by step system we have used to generate more

traffic than some of the biggest fortune 500 companies without Google, PPC,

or search engine optimization… But first, it’s important that you understand

where online advertising is at today and put it in perspective with traditional

business….

Putting Online Advertising into Perspective Before we dive

into the step by step mass traffic system, we need to step back and put

online advertising into perspective. You need to see how it fits into the larger

world of ―business. Looking at how tradit ional advertising has evolved will

give you some idea of where the current state of advertising is, and how it’s

changing. Understanding the current state (maturity) of advertising is critical

to your long term success. Now first of all, online advertising is heating up

again. In fact, just this morning I read an article of how banner advertising is

now the fastest growing vehicle for advertising. More and more companies

are realizing the power of buying media online and switching their marketing

budgets to buying online ads. Why Are They Doing This? It’s

simple, because it’s so much more cost effective. You can track results

instantly and see if an online media buy is giving you an ROI instead of

waiting for months or after spending thousands of dollars as you do with

traditional print, radio or TV advertising. And once you ―test and identify

what works, it can be scaled up very quickly. This is why we have been able

to take campaigns from zero and get them up to making millions of dollars

per month within a few months. One of the big advantages of online media is

that you can target people better than you can with traditional advertising.

For example with our diet patch campaign, we started to ask people their

gender and age on our order page, and identified that most of the buyers

were women between the age of 19-54.

Now that we knew this and knew the exact demographic of people buying the

product we went to big sites like Yahoo that have billions of impressions to

sell on a monthly basis and strategically placed banner ads with them to

reach and target the people we know will buy the product. For example we

placed a strategic media buy in the Yahoo mail section targeting only women

ages 19-54. Sites like Yahoo can send tons of targeted traffic of the exact

buyer demographic because when someone registers for a free email account

with Yahoo they are required to give this information as part of the

registration process. Just so you get an idea of how much traffic you can get

with banner ads take a look at this insertion order for Yahoo:

And this is an insertion order with just one publisher. Now that we

identified the demographic of how buys the product what do you think was

the next logical step? Exactly… Go and get MORE Traffic from other high

volume sites that can offer the same targeting like AOL, MSN, Lycos, and tons

of other sites that get tons of traffic with registered users. Take a look at

some of our other insertion orders for the diet patch campaign…

Here is an Insertion Order from Fast Click: This Traffic Deal is for

$370,000.00. Here is an Insertion Order from Weather Bug: This is for 1.3

Million Dollars worth of traffic.

This is how we were able to get our diet patch campaign doing 5 million

dollars per month in sales. And that was only with about 500 million

impressions per month. Take a look at how many impressions are available

on a monthly basis from just some of the Ad networks… (These are Billions

of impressions on a monthly basis!) The Reality is…. There is more traffic

than you can ever buy or negotiate getting on credit which I’ll show you how

to do this in a second. You just have to know how to identify what high

volume websites your prospects are hanging out on and ―re-channel them to

your website by simply running ads and standing in front of traffic. This is no

different than traditional offline magazine advertising. For example if you

were selling a product that is mostly purchased by men, logically you would

run your ads in magazines that are mostly read by men.

Magazines like: If you are selling a product that is mostly used by women

for example a wrinkle cream product, you would run your ads in women

magazines. Magazines like:

The internet is no different. If you are selling a product that is mostly

used by women then you run your ads in high traffic websites that are mostly

visited by women. For example for our diet patch campaign we ran ads is

sites like:

Now let’s say you have a product that is more niche, you are probably asking

yourself ―will this work for my product? Well let’s find out. Keep reading…

If we have a product that is more specialized for a specific market, what we

do is use sites like Alexa.com and Ranking.com to find high volume websites

that are specific to the product that we can get large amounts of targeted

traffic from. Alexa lists all the highest trafficked websites for any specific

category and puts them in order of who is getting the most traffic. All we do

is contact those websites directly and buy ads from them. This is extremely

targeted traffic. Because people that are visiting these websites because they

are interested in your ― category

For example one of the persons that signed up for our coaching program, sells

an info product on ―How to Train Your Horse Now normally you would think

the only way to advertise this product online is with Google, PPC or SEO. But

if you do a quick look up in Alexa: You’ll see that there are over 10,000

websites related to horses that he can get targeted traffic from: This

Works for Pretty Much Any Product or Service… Here are

some examples: Let’s say you have a product that fits into some of these

random categories I picked out from Alexa. For example let’s say you have a

product that mostly men purchase. You can reach these buyers by running ads

on websites where mostly men hang out for example sports websites. Take a

close look at how many websites you can get traffic from on some of these

niche categories:

Sports

http://www.alexa.com/browse?CategoryID=1 (Over 100,000 websites you can

get traffic from) Marketing and Advertising

http://www.alexa.com/browse?&CategoryID=3 (Over 6000 sites you can get

traffic from) Business Opportunities

http://www.alexa.com/browse?&CategoryID=3 (Over 2000 sites you can get

traffic from) Software

http://www.alexa.com/browse?&CategoryID=4 (Over 34,000 sites you can get

traffic from) Real Estate

http://www.alexa.com/browse?&CategoryID=3 (Over 2000 sites you can get

traffic from) Investing or stock trading

http://www.alexa.com/browse?&CategoryID=3 (Over 5000 sites you can get

traffic from) Entertainment

http://www.alexa.com/browse?&CategoryID=13 (Over 3000 websites you can

get traffic from) Dating or relationships

http://www.alexa.com/browse?&CategoryID=14 (Over 3000 websites you can

get traffic from) Health

http://www.alexa.com/browse?&CategoryID=4

(Over 60,000 sites you can get traffic from) Education

http://www.alexa.com/browse?&CategoryID=10 (Over 45,000 websites you

can get traffic from) Gardening

http://www.alexa.com/browse?&CategoryID=7 (Over 4000 sites you can get

traffic from) Cooking

http://www.alexa.com/browse?&CategoryID=7 (Over 14,000 websites you can

get traffic from) Travel

http://www.alexa.com/browse?&CategoryID=9 (Over 6000 websites you can

get traffic from) Electronics

http://www.alexa.com/browse?&CategoryID=13 (Over 3000 websites you can

get traffic from) Golf

http://www.alexa.com/browse?&CategoryID=15 (Over 5000 websites you can

get traffic from) KEY POINT: All you do is run your ads on websites where

your prospect hangs out! What if you are just starting out and don’t have a

product?

Having a product is not a requirement to make a lot of money in this game.

We have made millions of dollars by simply "redirecting" traffic to other

websites and sending traffic to high converting offers on the CPA Networks.

The CPA Networks have made it really easy for you to send them traffic and

make money, and they are always looking for people that know how to drive

large amounts of traffic. CPA Networks work similar to EBay they connect

publishers (traffic providers) with Advertisers (people with a product to sell.)

The CPA Network makes it a win/win for all 3 types of people involved:

Advertisers: If you have a product, CPA Networks give you access to

thousands of affiliates that can send you traffic on a straight commission

basis. So if you are an advertiser this is a huge source of traffic to tap into:

Key Point : CPA Networks can dramatically increase your traffic

Publishers: If you have traffic, an email list, or can generate traffic.

CPA Networks give you access to thousands of products to promote to make

more money from your assets (eye balls) or traffic skills.

(As a publisher CPA Networks give you the opportunity to make more money)

(More money from your lists, website or traffic skills)

The CPA Network: Acts as the ―broker between the advertisers and

publishers and gets a ―piece of the pie for co nnecting publishers and

advertisers.

(CPA Networks connect advertisers and publishers) (Advertisers get access

to more traffic)

Additional Resource: Want a list of ―The Top 10 CPA Networks? We’ve

compiled a list of The top 10 CPA Networks to help you get started.

Knowing how to drive traffic is the most important skill you can learn because

every online business needs more traffic but just doesn't know how to get it.

Most of them are limited to just getting traffic from Google or search engines

which is a VERY small fraction of traffic that is available to them. In fact...

With most of our campaigns search traffic has been less than 5% of our

traffic, and we normally buy the number one spot from all the major search

engines for all of our keywords. Traffic is the most important thing every

online business wants to get more of but just doesn’t know how. We have

made millions of dollars just re-channeling traffic to other businesses with

high converting offers on the CPA Networks. You can simply "re-channel"

traffic to other businesses thru the CPA Networks and you don't have to worry

about fulfillment, customer service, merchant accounts or deal with any of

the day to day headaches of having your own product. And here's the best

money from.

From 7 years of breathing, eating, and living internet marketing. We’ve come

to a simple discovery that once you grasp it. You’ll be able to grow your

business faster than you ever thought possible. You see… We discovered

that there are only two ways to grow your business, and once you understand

this you can delegate and outsource everything else that eats up all your time

on a daily basis so you can focus on what’s really important and that’s

growing your business. These Are The Two things:

1. More Eyeballs – The more eyeballs we get, the more sales you we

get. It’s simply a numbers game.

The more people that see our ads, the more clicks and visitors we get, the

more visitors we get, the more people that buy the product. It really is that

simple. That’s why knowing how to generate traffic for your business is so

important. The more traffic you get the more money you make.

2. Making More Money Per Eyeball – The more money we make for each

person that sees our offer, the more money we make, that’s why it’s so

important for us to optimize our ads, and our entire sales process.

If you focus all your energy on these two things, you are guaranteed to grow

your business. I know you are probably thinking, there has to be other ways

to grow my business what about cutting costs, well if you cut costs you are

essentially making more money per eyeball.

Here are the main things we focus on:

Finding and cutting deals with new websites that have millions of

hungry prospects ready to buy our product.

Optimizing our ads to get more clicks/visitors

Creating enticing landing pages that give people a reason to give us

their name, email address, and phone number and capturing as many of these

when people go thru our sales process.

part... If you decide or are planning to roll out your own product, you can

simply take all your traffic and "re-direct it" to your own website.

Additional Resource: Want to learn ―how to make money with CPA

Networks? We’ve put together some behind the scene videos that show you

how to get started. Click Here to Watch the CPA NETWORK VIDEOS If you are

just starting out, this is one of the fastest ways to make money online. You

can create free accounts with all the major CPA Networks like Clickbooth,

CPA Empire, Azoogle, etc… that have great products we promote and make

Installing and optimizing automatic follow up systems to monetize and

close these hot prospects using Auto responders, and Voice Broadcasts.

Increasing conversion rates on our entire sales process

Increasing conversion rates on our follow up systems

Adding a simple up sells that increase our profits

Selling more products to existing customers/prospects

Monetizing our lists (these lists are golden)

Monetizing our exit traffic

Identifying where your competition is buying traffic and buying there

and converting that traffic better

Increasing our revenues by testing and optimizing subject lines

Building strong COREG lead ―close sales processes that turn leads

into buyers

Getting mass distribution with the CPA networks that drive thousands

of orders on auto pilot

Getting traffic from all the major Ad networks that have access to

thousands of sites and can send us millions of visitors on a monthly basis.

Buying all kinds of ads including banners, pops, interstitials, email

drops, newsletter sponsorships, CPV campaigns, COREG, text ads, etc…

engine game and understanding ―the right metrics is key. Most marketers’

online think they understand metrics but they don’t fully understand the

―key metrics when it comes to media bu ying or working with CPA Networks.

Knowing your numbers by using these metrics is a life or death situation in

this game. It still surprises me to see how many marketers don’t properly

measure their campaigns online. The only way to fine tune an offer and get it

to doing millions of dollars is by knowing your numbers. These metrics make

it easy to measure your media buys, spot opportunities, so you know exactly

where to crank up the volume, where to ―plug in any ―leaky holes and

effectively manage your media buys. Let’s take a look at a few of

the key metrics: CPM (cost per thousand)

This is the most common metric used when buying or selling media. It’s based

of every 1000 impressions. In other words it’s for every 1000 eyeballs. It’s

basically what rate you are paying for every 1000 times your ad is shown.

Calculating the CPM rate involves a very simple formula: Total Impressions

CPM = ---------------------- X CPM Price 1000 CPV (cost per view) Some

These are the money making activities you need to be focusing on. And one

of the most important things is to make sure you are using the right metrics

when optimizing your campaign. This game is very different than the search

big publishers like Zango sell their traffic on a CPV basis, which means you

can pay as low as a penny per visitor that sees your landing page. Now this

metric can be a little deceiving because usually the sales reps will present

this to you as you are only paying $0.01 (one penny) per visitor, when in

reality if you convert this metric to CPM it’s really costing you $10.00 CPM for

that traffic. (This is way more expensive than typical banner impressions.) To

convert CPV to CPM use this simple formula: CPM = CPV x 1000 For example

let’s say they are charging you $0.025 CPV if you multiply this by 1000 that

means you are paying $25.00 CPM for the traffic. CPA (cost per

action)

This is a very important metric, get this wrong and you can potentially screw

up the whole campaign for good. Your CPA is how much are you willing to pay

to get a new conversion i.e. (sale, lead, download etc.) now the trick here is

your CPA needs to be high enough to entice big publishers and the CPA

Networks that can send you thousands of orders, and low enough to where

you are still making a profit. So figuring out your LCV (LCV is explained below)

is key. LCV (Life time customer value) This important metric

represents exactly how much each customer is worth in dollar terms for the

lifetime of the customer, and identifies what’s the most you can spend to

acquire a new customer. It should be your goal to spend less to acquire a

customer than this figure, so you can turn a profit. Your LCV (life time

customer value) is a very important number to know. (Because your entire

marketing campaign will revolve around this number.) eCPA (effective

cost per action) This metric is very useful when buying media. Because

it tells you how much it’s costing you to get a new customer with that

specific traffic source, even if you are paying for the traffic on a CPM, CPC,

or CPV basis. eCPA is calculated as follows: Total spent for ad buy

eCPA = --------------------------- Total Conversions For example let’s say

you are testing a new traffic source and so far you have spent $100 and have

generated 5 sales. That puts your eCPA at $20.00 (It’s costing you $20.00 to

get a new customer)

EPC (earnings per click) The earnings per click metric describes

how effective your sales process is at turning unique visitors into money.

EPC is calculated as follows: Total Revenue of Site EPC = ------

-------------- Total Visitors For example let’s say your site made

$25,000.00 for the month and you had a total of 20,000 visitors. That would

put your EPC at $1.25 This means you make on average $1.25 every time

someone goes to your site whether they buy or not. Your goal should be to

maximize your revenue per visitor. This is one of the most important metrics

for testing, and optimizing your sales process because it maximizes revenue

and evenly distributes the number of visitors. This metric is also used by the

CPA networks to compare the performance of your campaign compared to

other offers on the network. An affiliate’s goal is to make as much money as

they can with their traffic, so most smart publishers will use this metric to

decide if they are going to be sending you traffic. So before going to the CPA

Networks you need to make sure you have the highest EPC in your category if

you want to take over the market like we did and have all the big affiliates

promoting your offer.

eCPC (effective cost per click) The effective cost per click metric

is very useful when buying media on a CPM basis. Because it allows you to get

an idea right away what it’s going to cost you to get a visitor from that

specific traffic source. And if you know your EPC (explained above) you can

get an idea right away if that traffic is going to convert for you before

wasting too much money. eCPC is calculated as follows: Total

spent so far eCPC = --------------------------- Total Visitors For example

let’s say you are testing a new traffic source and so far you have spent $100

and have generated 100 clicks. That puts your eCPC at $1.00 (It’s costing you

$1.00 to generate a click/visitor) and because you know your EPC (earnings

per click) you can get an idea right away if that traffic pool is going to be

profitable or not. eCPM (earnings per thousand) This is a metric

used to measure the effectiveness of the campaign whether it’s bought or

sold on a CPM, CPC, CPA or CPV basis. This metric is very important when

testing creative and new traffic pools because it will tell you what is the

highest CPM (explained above) you can pay for that traffic. Calculating this

metric and using it to renegotiate CPM rates with publishers is key because

you can show them the numbers and get them to lower your rates to make a

traffic pool profitable that would otherwise be in the red. Calculating the

eCPM involves a very simple formula:

Total Revenue or Ad Spend eCPM = ---------------------- X 1000

Total Impressions For example let’s say you got $2500.00 worth of sales on

an ad buy for 1 million impressions. The eCPM for the campaign would be

$2.50. That means you can pay up to $2.50 CPM for this traffic without losing

money. This metric is also used by publishers to compare the performance of

your campaign. A publisher’s goal is to make as much money as they can with

their traffic, so the higher your eCPM the more traffic you will get, especially

when dealing with publishers that are sending you traffic on a performance

basis like CPA Networks. Now if you are starting to think ― wow I’m getting a

headache just thinking I have to memorize all the formulas for these key

metrics. There’s good news… A great Ad server (which is our biggest

weapon in this game) will automatically calculate and give us all the key

reports for most of these key metrics. And if you are going to play this game

using an Adserver is a must.

An Adserver is the most powerful tool we use to manage all our traffic and

media buys. This is one of the most powerful if not ― the most powerful tools

there is for internet marketing. In fact…

It is so powerful that Google just paid DoubleClick over 3 billion dollars to get

their hands on this powerful technology. An Adserver allows us to serve,

target, split test and track all kinds of different ads we buy from websites.

It’s like the ― cock pit of a jet for our internet marketing, where we have all

the ―gauges in front of us to see and cont rol all of our traffic. With the ad

server we can quickly and easily analyze the effectiveness of all our ads,

campaigns, and traffic sources. Not only can we see how many times the ad

was viewed (impressions) but also know how many of these impressions

converted into clicks, and how many of these clicks converted into sales for

every single ad we have in rotation. This makes it very easy to quickly test

headlines, call to actions to quickly find out what works. I mean we can

literarily find out in hours which headlines we should be using on our ads and

landing pages. And as you already know having the right headline can double

even triple your conversion rates.

We can quickly see which traffic sources are making us the most money: (So

we know which traffic sources you should crank up the traffic on) It allows

us to rotate and test different ads: (We can rotate as many ads as we want)

We can see which creatives are making us the most money:

(So we can see what headlines and copy is working best) It gives us all the

reports and intelligence we need to identify which traffic pools and creatives

are either losing or making money. (So we know exactly where to crank up

the volume for maximum profits) It is very important that you have full

control of serving and optimizing your ads. That’s why having your own

Adserver account is key. In this game you can’t try to guess what’s working

and what’s not – you have to know exactly what changes you need to do to

your ads to make the campaign profitable. An Adserver allow us to do that. It

gives us all the key numbers we need at our finger tips to make critical

decisions based off the numbers and not of our emotions or logic. It gives us

the ability to quickly add new ads in rotation to split test and get that traffic

to convert. (Most traffic pools are in the red in the beginning until we

optimize) One of the biggest mistakes marketers make is rely on the ad

networks to serve their ads and rely on them to optimize the campaign. The

reality is that no one cares as much about the campaign as you do. Relying on

an ad network to serve and manage your campaign is like having someone

else raise your new born child. No one is going to care as much as you do.

If you don’t know how to use an Adserver you are really missing the big

picture of what internet marketing is really all about. Now there are many

vendors that license their ad serving technology, and each of them will have

pros and cons with features. I know because I have researched all of them.

Here are some of the main things to look for, when choosing ad Adserver

provider:

1. PostClick Tracking – You want to make sure that you can track and

optimize on post click actions like sales, opt-ins, etc. One of the best ways to

optimize a campaign is by eCPM so make sure the vendor offers and allows

you to create your own post click pixels and allows post click optimization.

2. Custom Reports – You want to make sure you can run custom reports

on not just impressions and clicks. You need to be able to see how much

money was spent and how much profit was made with each traffic source and

creative that you have in rotation. Some of the vendors allow you to create a

custom report then schedule it so it sends it out daily to you and your team.

(This is a big plus) because looking at your numbers and optimizing the

campaign at least once a day is a must in this game.

3. Flexible Payouts – When you are out there buying traffic you are

going to run into publishers that sell their traffic not just on a CPM or CPC

basis but for a flat sponsorship rate, a CPV, or even CPA basis. So the

Adserver should allow for these different types of payouts to be entered into

the system, otherwise it becomes a headache having to calculate the

numbers reportly to figure out if you are in the red or green.

4. Custom Optimization – You want the ability to optimize your

campaigns other than by CTR (click thru rate) just because an ad has the

highest click thru rate does not necessarily mean it’s the most profitable ad

and the one getting sales at the lowest cost per

sale. Make sure you can create custom optimizers and have the ability

to custom optimize the campaign according to whatever your campaign goals

are. If your goal is to optimize the campaign to get the most possible sales at

the lowest possible cost like it is for most marketers then you need to have

the ability to optimize by eCPM. (Earnings per thousand)

5. Advanced Targeting – Some of the vendors offer advanced targeting

features like behavioral targeting, remarketing, day part targeting etc… (See

targeting section on this report) this will really make a big difference to your

numbers.

Bottom line is an Adserver is a must if you want to play with the big boys,

and make sure you do your homework before signing a contract and ensure

that the ad serving solution is going to be able to meet your need. Note I did

not mention price, because that is one of the last things I look at. It’s not

how much does it cost, its how much it can make me. This is the mindset of

successful entrepreneurs. Remember. TRACK…TRACK…TRACK….this can’t be

stressed enough because it’s very, very crucial to your online success. With

an Ad Server you’ll be in control of all the ads that are being served and have

all the numbers centralized at your finger tips (like your command center) to

allow you to get the crucial data you need to make the right decisions and

maximize your profits.

Additional Resource: Want a list of the most popular Ad servers? We’ve

compiled a List of Ad servers to help you get started..

I’m not just an expert in traffic and conversion. I’m a person who has made

millions of dollars from internet sales and has remained a student of traffic

and conversion. And besides who wants to be AN expert when you can be

―THE Expert I've spent most of my time marketing on the Internet and

making money. (A lot of money.) I have discovered many things. Things to

this day that 99.9% of people using the Internet have no clue about I have

spent the last 8 years of my life living, breathing, conducting thousands of

split tests, and running experiments with billions of ad impressions and

testing all kinds of crazy things with the millions of visitors going thru our

landing pages When practically every major TV station, newspaper and

magazines were freaking out over the 'Dot Com' bust, I was laughing… Yes

laughing! I was laughing because even at that time, our campaigns were

making over a million dollars per month online. While everyone was losing

tons of money and having no clue what they are doing… We figured out how

to make millions of dollars. A good friend of ours Yanik Silver that hosts the

Underground Seminar and brings in the world’s top internet marketers has

been inviting us for years to present at his event. Since he was so persistent

Lupe and I finally agreed to do it.

And we didn’t even have anything to sell or offer people at first, and after

calling some of our other friends that are speakers they suggested that we

have some kind of training program because they knew people would be

interested in learning more after they heard what kind of traffic we know

how to drive. We decided to offer a coaching program and to be honest we

didn’t want a lot of people to sign up because our time is very valuable, so

we decided to price it high ($25,000.00) so that we only had to work with a

handful of people. We did our first presentation on stage and people we’re

blown away and rushed to the back of the room to sign up for our $25,000.00

coaching program. We got flooded with sign ups and since we weren’t set up

to take that many people at that time we had to turn a lot of them down.

People are still buzzing about that presentation to this day. We still receive

comments about it all the time. If you haven’t seen it you can check out the

seminar presentation video by clicking here We have spent the last few

months documenting and making step by step videos, templates, and creating

a private student members area, for these students that signed up since I

didn’t want to explain it over and over and having to show each of them one

by one how this all works. These videos show step by step the exact process I

use to generate more traffic than some of the biggest fortune 500 companies.

It’s like if you were sitting next to me and watching my computer screen as I

go thru the process of taking an offer from scratch to making millions of

dollars per month online. But I am getting way ahead of myself here. I still

have more I want to share with you. So, back to the purpose of this Traffic

Tactics Report, your Internet business:

With my first offer, we literarily went from doing 50 sales a day to doing 800

sales in a single day. (That’s over $200,000.00 in sales in one day) I

remember that day vividly. I remember looking at my stats and I couldn’t

believe what I was seeing on my computer screen as I was looking at my stats.

My jaw just dropped. I would hit ―refresh on my browser and every time I

hit the refresh button, more and more orders just kept flooding in. Lupe and

I looked at each other and we just couldn’t believe it. It felt like we had just

won the lottery. The orders were just pouring in. My heart was beating with

excitement; we started screaming and jumping up and down… Have you ever

seen that commercial on TV where they are looking at the numbers and the

numbers just kept growing and growing, and growing and everyone is jumping

and screaming with excitement but after a few minutes their faces turn from

being excited to being worried? Well that’s what happened to us after a few

minutes Lupe said ―do we even have that many boxes to ship? And our faces

changed from being excited to being worried. Now we had a big problem

on our hands…. We got over 2 million dollars in sales but didn’t have enough

inventory to fulfill all the orders. We called the manufacturer and they said

that it would take them at least six weeks to send that many units.

We even called all the competition to buy their inventory to try and fulfill all

the orders, but there was just not enough inventory to supply 2 million dollars

worth of sales. Customers started calling and flooding our call center after

about 10 days asking for the status of their order. We couldn’t even handle

all the inbound calls and people started calling the 800 number they got from

the automatic email confirmation from Pay Systems the merchant account

company that was processing our credit cards. Pay Systems panics and they

decide to shut down our merchant account and refund every single card.

(Even people that were shipped out a unit) It was a nightmare. Now we owed

money to the publishers that were giving us traffic on credit, the call center,

the fulfillment house, and we had just shipped out our entire inventory and

had zero. Lots of people were owed money and just when we thought we had

―hit the jack pot it all came tumbling down because we did not have the

infrastructure in place to handle the amount of traffic and amount of orders.

I am telling you this story so that you don’t make the same mistakes we did.

It can be very dangerous if you ramp up the traffic too fast. So before you

slam on the gas pedal, (because it’s very easy, tempting, and actually kind of

irresistible to do when you get to this point) MAKE SURE you have an

infrastructure in place that can handle, everything else that comes with a

flood of traffic and orders. Make sure your servers can handle the volume,

(servers is another story imagine getting 50k of paid traffic per day and your

servers going into melt down because they weren’t set up properly to handle

the traffic) Make sure that your call center is going to be able to handle the

spike of incoming calls for orders and customer support.

Make sure that that you have multiple merchant accounts (This is another big

one, once you start processing this much money it becomes a problem to

process all the money. We were literary ―Blowing up merchant accounts

because we would process a million dollars within days and the merchant

accounts would freak out and freeze the account for six months. So it became

a game just having multiple merchant accounts and rotating the money

between them.) You need to make sure you have multiple merchant

accounts and don’t make the mistake of ―putting all your eggs in one basket

like we did in the beginning. Make sure that your fulfillment house is going to

be able to handle the flood of orders and most important make sure that you

have access to enough inventory if you are selling a physical product. Ok now

that we have covered the basics, let’s talk about traffic. Here is the roll out

strategy we use now: When ramping up traffic with your media buys it

needs to be done strategically. Here is the roll out strategy we follow once

all the infrastructure I just talked about above is in place:

1. Take advantage of all the mass ways of getting traffic – Below is a

list of the most effective ways we have found to get a lot of traffic. Each

method has its own unique roll out strategy, so pay close attention.

Banners – There are billions of banner impressions up for grabs on a

monthly basis, start placing test buys for banners in all shapes and sizes. Have

your top performing banners resized for all the different sizes and loaded into

your Adserver.

Billions of banner impressions available on a monthly basis: Start buying and

testing banners in all shapes and sizes. I like testing any new traffic pools

with my top 5-10 performing banner ads this way I have a higher chance at

converting the traffic. After I test multiple traffic pools what I usually find is

that from about 100 traffic pools tested, 20 will be home runs another 20-30

will be around break even and need further optimization and over 50% of

them need to be killed right away. (Using your 24 hour out clause

This is a numbers game and it’s all about finding and ramping up the winners

and getting rid of the losers as fast as possible. The banner ad is the most

popular ad unit on the internet and must be part of your portfolio or you are

leaving tons of money on the table. In fact … The IAB (Internet Advertising

Bureau) reports that Banner ads currently account for 50% of all USA Internet

advertising. So banner ads are a must in your online marketing.

Pops – These are annoying for people but very effective. With the

right copy your click thru rates will be thru the roof. I usually get a 10 to 30

times higher click thru rates with Pops VS Banners. They are more expensive

than banners but well worth it.

(Pops are annoying for people but very effective) (We normally see a 10 to

30 times higher click thru rate VS banners)

Interstitials – These are very effective because people are forced to

see them and are forced to take an action before moving to the next page.

(Interstitials are very effective form of advertising)

(Sometimes you can even load your entire landing page) IMPORTANT: Make

sure your headline and call to action is clearly above the fold if you are

spawning your landing page as an interstitial.

Text Ads – Good old fashioned text ads are great because we can pick

them up cheaper than banners, and as long as we use our powerful, proven ad

copy They Kill IT!

(Text Ads are great because they are cheaper than banners) Some Ad

networks like Adbrite specialize in text ads and have tons of text ad

impressions you can pick up. Don’t overlook these ―good old fashioned

simple but very powerful ads when done right:

There are tons of text ad impressions you can pick up: Take a look above…

over 530 million/day on over 19,000 sites

CPV TRAFFIC (Cost Per View Traffic) – This traffic is great because

you can get extremely targeted traffic and have your entire landing page pop

up whenever someone enters one of the keywords you are targeting into a

search engine or when someone goes to a competitor site:

With CPV traffic you can get extremely targeted traffic: You can reach

people at the precise moment they want to buy your product.

Check out this example: Netflix pops their landing page when someone visits

Blockbuster. Do you see how powerful this is? Note: Having the right

targeting in place with your CPV campaigns is very important. Make sure you

are targeting keywords and URLS that will send you traffic that converts.

Email drops – Email is still one of the most effective ways to quickly

reach millions of people. And it’s one of the fastest ways to test copy because

you can quickly test subject lines and then use those as killer headlines in

your creative and landing pages.

With email you want to test small with the first drop. Send enough to just

get some metrics and once you know it converts show the ECPM (Earnings per

thousand) to the publisher and convert it to a CPA (Cost Per Action) deal and

have them blast it to their entire list once a week until the list stops

converting.

If you keep using fresh creative and subject lines you can get a long run from

each list to maximize the profits from each list.

Email is still one of the fastest ways to reach millions of people: Test

small with many lists … then blast to the entire lists.

Co-Registration – Now that you have your lean, mean, data machine

set up to close the COREG leads and turn them into cash, go out and test as

many COREG publishers as possible. Test small find the winners and increase

the volume on the ones that convert slowly with COREG. Remember: You

need to increase the daily caps slowly with COREG and make sure the

campaign stays in the green while you are cranking up the volume to

maximum power with each COREG publisher.

Turn COREG Leads into Cash: (Close with real time voice broadcasting

and auto responders)

CPA Networks – Get the offer published on all the major CPA

Networks, call each and every one of them individually. Show them the stats

of the great results the other CPA Networks are getting and send them a pre-

pay and IO to get the offer live on their network and exposed to affiliates.

Since you know the offer is going to ―kick ass as soon as they test it because

you already did all your homework, the initial goal is to just get them to list

the offer on the network and get their main publishers to test it. After that

the numbers will speak for themselves

and if you have followed the Mass Traffic System steps one thru step six, the

publishers will go nuts and start hammering the offer with traffic. Once the

offer is running, advertise the offer in all the major newsletters, and

magazines affiliates read to get more exposure. Call each of the CPA

Networks and get them to list your offer in their Login/featured offers page

and to also send an email to their publishers to let them know that the offer

is hot, converting like crazy and that they should test it. Keep making your

EPC go up - Do the opposite of most offers, while other offers die and

response rates go down make your offer the opposite by having its conversion

rates constantly improving and making your publishers even more money.

Remember - The more affiliates make, the more traffic you'll get! Go after

all the top Ad networks – these are the guys that can deliver some serious

amounts of traffic because each of them has thousands of high traffic

websites on their network, and cutting one deal can get your offer running on

thousands of websites.

One IO can get you on thousands of websites:

The Ad networks can deliver some serious traffic. Now one of the most

important things when working with ad networks is identifying which

segments of their traffic will convert for your offer. This is where most

marketers screw up when working with ad networks. It’s your job to make

sure you are targeting the campaign correctly to get the traffic to convert.

Here are a few things you can do:

Request to have them pixel optimize the campaign: You can have

the ad network generate a tracking pixel from their Adserver so you can

install it on your conversion conformation page (usually your thank you page.)

Let the ad network know what the CPA goal (Cost Per Acquisition Goal) is for

the campaign and work with them on removing any sites on the ad network

that are not delivering traffic at the CPA goal or less.

Now if there are thousands of sites your ads are running on it will take a

while to fully optimize the campaign because enough traffic has to be

delivered to each site before they have enough data to know if they should

remove the site from rotation or not. One of the biggest mistakes marketers

make is to cancel the IO right away because the traffic is not converting,

when they don’t understand that the campaign needs to deliver enough

traffic to each site to optimize properly. The problem is that if there are

thousands of sites on the network depending on what the CPA goal is it may

take thousands of dollars before the campaign is optimized.

We have had buys that are big time in the red in the beginning but after

serving thousands of dollars to optimize the campaign and identify which sites

are converting these traffic pools that were in

the red in the beginning become some of most high volume and profitable

traffic sources that deliver qualified traffic month after month!

Identity what channels convert for your offer: Almost every ad

network can deliver large amounts of channel targeted traffic. So it’s very

important that you identify what kinds of channels convert for your offer. For

example with the diet patch campaign we identified that the women’s and

health channels did very well for us. Once you identify which channels

(buckets of categorized traffic) convert for your offer you want to test

channel targeted traffic with each of the major ad networks.

Identify what channels convert for your offer:

Key Point: Get channel targeted traffic from each major ad network.

IMPORTANT: Make sure that you use a separate ad server tag for each

channel so you can identify which channel is converting better when running

on multiple channels.

Test RON Traffic (Run of Network) – This traffic is the cheapest and

the traffic where you can get the most volume from the ad network. RON

means that your ads will run across the ENTIRE network. That means if the ad

network has 5000 sites your ad will be served across all 5000 sites on the

network. As you can see this will get you a ton of traffic at very low rates.

But it’s also the hardest traffic to convert because it’s so untargeted.

The secret is to have the ad network pixel optimize the campaign (as I

explained above) and identify which of the sites in the network convert for

your offer and remove any sites that are not converting from rotation. Now

you’ll have EXTREMLY targeted traffic at dirt cheap RON prices. This is how I

was able to get the diet patch campaign to doing 5 million dollars per month.

Pixel optimization is very powerful, how powerful? Take a look at these

numbers from one of the Ad networks: Pixel optimization will

DRAMATICALLY improve performance:

(4000% Average uplift in performance is no joke) Most marketers make the

mistake when first working with ad networks and buy the cheapest traffic

they are offered (RON) and after they test it they are disappointed with the

results because they got a lot of traffic but it didn’t convert because it was so

untargeted. Pixel optimization is key but most marketers don’t even

understand this concept so you now have a massive advantage.

Competitor Placements – One of the best ways to get traffic that

converts when working with ad networks is to talk to your rep and tell them

you want to test placements where other similar advertisers are running.

The competition has already done all the work, tested placements and

figured out what works. Why reinvent the wheel? And go thru the hassle of

wasting all that time and thousands of dollars to figure out what works when

someone has already done all the legwork? This is so obvious but most people

don’t even think about this. Including the sales reps unless you bring it up.

The sales reps will gladly tell you where the competition is running because

they want to sell you ad space, and if the competition has been running there

for a while, that means the traffic is converting for them otherwise they

wouldn’t be spending thousands of dollars month after month.

This game is about identifying what works, and leveraging what has already

been proven to work. And if you have done your homework you should have a

better sales process and creative than the competition which means you can

outbid them for the traffic and take over all the traffic. This is how we have

always been able to crush the competition check it out: (Crushing the

competition) (Leaving companies that have been around for years in the

dust) Remember: Don’t reinvent the ―wheel leverage what works!

Ad Networks can send you more visitors than you would have ever imagined.

Just to emphasize the strength of these networks – Google, for example is the

number one search engine right now, and although it’s

very popular the amount of traffic we get from Google from our campaigns is

less than 5% of our traffic. Google can’t compete or even come close to the

amount of traffic they can send. You can get thousands of visitors from

Google but you can get millions of visitors from Ad Networks. Plus with

Banner Traffic you can get customers in at a lower cost. Take a look…

Google Vs Banner Traffic (With Google it’s costing $36.58 to get a

customer) Now let’s compare that to banner traffic… (With Banner traffic

it’s only costing $4.27 per sale)

Not only can it cheaper but there’s a lot more traffic with Ad Networks.

Just take a look at how much traffic is available with Ad Networks: Those

are BILLIONS of impressions on a monthly basis and cutting one deal can get

your ads on thousands of sites instantly.

Google can’t even come close to this kind of traffic. So if you want serious

traffic, you need to go to the Ad Networks.

Additional Resource: Want a list of ―The top 10 Ad Networks? We’ve

compiled a list of The Top 10 Ad Networks to help you get started. One of

the most important things you can do to make sure the traffic converts is to

have the campaign targeted correctly. There are various ways of targeting

your ad buys and it’s very important that you understand how banner

targeting works and that you identify what types of targeting or combination

of targeting works best for your specific campaign. Behavior

Targeting: One of the newest and most effective ways to target people

when they are ready to buy your product is with behavioral targeting. What

is Behavioral Targeting? Behavioral targeting tracks consumer Internet

activity. It tracks websites people have visited, links or ads that they have

clicked on to determine a user’s individual interest in buying your product or

service. Once a potential customer triggers a ―behavior (like clicking on

link, visiting a type of website, etc.) behavioral targeting follows the

potential customer around the Web. As the potential customer visits new

websites that are part of the ad network you can serve this potential

customer behavioral ads for your specific product.

It’s like if you were interested in buying a new TV and you go to Best Buy to

check out some TV’s but decide to do more research, and now as you surf the

internet visiting sites you normally visit like reading the news online,

checking your email or checking the weather online you start getting ads with

specials on TV’s. What does this mean for you? This means you have power!

It means you can target people and serve them extremely targeted ads only

and at the time they are interested in buying your specific product. For

example let’s say you are selling car insurance or mortgages online. You can

target your ads to only be shown to potential customers that have visited a

mortgage or car insurance website as they surf the internet. So let’s say a

person just bought a new car and goes online to get car insurance quotes.

And let’s say he visits Geico.com Your car insurance ads would be shown to

that potential customer that has been identified as needing car insurance as

he surfs the internet:

For example when he checks his email

Or looks for movie listings

Or checks the weather Which means you can get extremely targeted traffic

for your specific product or service.

It is estimated that $1 billion dollars will be spent online with Behavioral

Targeting in 2008 alone. This is the future of internet advertising and it’s very

important that you understand how this game works if you don’t want to

become a dinosaur online. Note: Dozens of companies claim to do behavioral

targeting; however, the truth is that only a handful of vendors deserve your

attention. To do behavioral targeting a vendor must have: • Targeting,

optimization and ad-serving technology which lets advertisers adjust

campaigns on the fly. • To be able to deliver ads on high traffic sites or

applications where people spend the most time. • Be able to deliver

behavioral ads based on click stream data, purchasing data or websites that

the potential customer has visited recently

Some big portals also have behavioral targeting capabilities.

Additional Resource: Want a list of ―Top Behavioral Vendors? We’ve

compiled a List of Top Behavioral Vendors to help you get started.

Channel Targeting This is one of the most popular and effective ways

to target and quickly get your ads in thousands of sites with an ad network by

just cutting just one deal. For example with our diet patch campaign we

would cut deals to get traffic with the big ad networks from channels like:

Parenting, Astrology, Cooking, Gardening, Weather, Shopping, Beauty,

Women’s and Weight Loss. Key Point: The most important thing with channel

targeting is to identify as many channels where your potential customers are

hanging out, the more channels you identify the more traffic you can get.

Demographic Targeting:

With demographic targeting you can get traffic and only target your target

gender and audience (very powerful) once you identify who buys

your products. Is it mostly men or women? Or you can only target people from

a certain age group. For example with our diet patch campaign we identified

that the majority of people buying the product were women ages 19-56 so

now I would use demographic targeting to get tons of traffic from big sites

like Yahoo. Geographic Targeting With Geographic targeting you

can target people that live in a certain region. This is a very powerful way to

target if most of your customers are local and people have to be in your city

in order for you to do business with them. For example let’s say you are a

local business like a restaurant, night club, car dealer, local contractor or

provide a local professional service you can get your ads on big sites that

people visit frequently and only have your ads shown to people that live in

your city. Day Part Targeting Day part targeting allows you to only

have your ads shown on certain times of the day or day of the week, for

example to target the ―at work audience that runs 9AM-5PM, Monday –

Friday or to target the ―at home audience after 5PM.

Are most of your sales coming in on certain days? Are you still hitting your

CPA Goals on weekends? Do people mostly buy your product in the AM, PM or

certain days of the week?

One of the fastest ways to get a TON of traffic is to run ads on websites that

are getting a TON of traffic. The easiest way to find these sites is to go to

Alexa and see what sites have the highest traffic rankings.

Tips on getting traffic from high traffic websites:

Test Demo targeted Traffic: If the site has the ability to target ads

based on gender and age take advantage of this.

Test multiple ad sizes: I have found that one size may work better

than others so I like to test all ad sizes they offer.

Test channel specific traffic: Big sites like MSN, AOL, and Yahoo have

their sites divided up into channels. For example if we are selling a weight

loss product then we would definitely want to test running ads in their health

channel.

Test (ROS) Traffic (Run of Site Traffic) – ROS traffic means the site

will run your ads across all the different channels and placements on their

site. This traffic is usually cheaper than channel specific traffic and you can

get more volume. You just want to make sure you use a separate Adserver tag

so you can track all the traffic

separately.

Test running on the home page – This is where you can get the most

volume from a website, because their home page will be the page that gets

the most visitors. Again use a separate Adserver tag so you can track the

performance of the home page traffic separately.

Remember: You want to test all the available placements and ad sizes that

the site has to offer. Just make sure you are tracking everything with a

separate ad server tag. This way you’ll know exactly what placements or ad

sizes are not converting for you and which are so you can remove the losers

and ramp up traffic on the winners. One of the biggest obstacles you will

have once your offer is ready to get a ton of traffic is cash flow for ramping

up the traffic. The problem will NOT be supply of traffic, there is a ton of

traffic out there (you won’t be able to get your hands on all the traffic that

will convert for your offer) the problem will be allocating that traffic you

know converts and getting as much of it as possible to drive it to your

website. Let me give you an example: With the diet patch campaign one of

the very profitable traffic sources I found is running banners with Yahoo

targeting women. I did a test and the traffic converted like crazy. Now what

you want to do once you find a traffic pool that works is get as much of that

traffic as you can get your hands on because you know that you can take as

much of that traffic as you can get and turn it into cash. It’s like if you have

built a ― machine where every time you put in ―one dollar it spits back out

―five. How many one dollar bills would you want to stick into this machine

if every time you put in one dollar it gave you back five?

As many as you possibly could right? Well once you find a big traffic source

that converts like Yahoo, this is the same exact scenario. The problem is that

publishers will only grant you so much traffic on credit, usually if it’s the first

time you are doing business with them as long as you follow the formula I

outline below, you can get them to grant you a $5,000.00 to $25,000.00

credit line with them. So that’s exactly what happened… Yahoo gave me a

$25,000.00 credit line to start. I tested the traffic and was able to get it to

convert like crazy. So now I want to get as much traffic as possible from

Yahoo. I call my sales rep and ask him to send me a spread sheet with how

much of this traffic is available on a monthly basis. I am blown away when I

get the spread sheet take a look: Over 8.6 Billion Impressions on a monthly

basis: That’s $8.4 Million Dollars worth of traffic monthly. So I call my

sales rep to get as much of this traffic as possible.

The problem is they can only send me $25,000.00 worth of traffic per month

because that’s what I got approved for. My Yahoo sales rep told me that we

have to do business with them for at least 6 months before their accounting

department would consider increasing my credit line and I would have to

―pre-pay for any additional traffic. So I start thinking how can I overcome

this obstacle and get MORE of this traffic that I know I can turn into cash

because our merchant accounts were paying monthly and at the time we only

had about $100k cash flow available to pre pay upfront.

I end up negotiating having Yahoo give us a $300,000.00 monthly credit line in

exchange for the 100k pre-pay. Here is one of the IO’s check it out:

I learned a very powerful lesson, ―everything is negotiable , even if they say

it’s ―company policy I used this same stra tegy with other publishers to get

our business credit line up to over 2 million dollars per month in media buying

power. This is how we were able to get the diet patch campaign to doing over

5 million dollars per month in such a short time frame. Once you get up to

this point, the problem is not going to be ― finding traffic the problem is

―how much of this available traffic are yo u able to negotiate to send to your

site. Getting traffic on credit is one of the fastest ways to do this. Note:

This is not your ―personal credit. Your personal credit score has nothing to

do with this. I was able to negotiate getting all this traffic on credit even

though I have a bankruptcy on my credit report and my personal credit score

sucks. You know what’s funny… I can’t even get approved for a $500 credit

card! But I can get millions of dollars worth of traffic on credit ☺ We are

talking about your ―business credit here. Most marketers don’t even know

that owning a business automatically opens up the doors to be able to get

hundreds of thousands (even millions) of dollars of business credit. Big

corporations all play and ― understand this credit game, and this is not

something that is going to go away. You just need to understand how it works

to leverage it to grow your business.

Get a Dun & Bradstreet Number: The first thing you need to do is get

a DUNS number. This is like your businesses ―social security number. When

companies are deciding whether to give your business credit or not one of the

things they are going to do is check the D&B database to make sure any

vendors have not reported you for non-payment. When you apply to get your

DUNS number sign up for their premium service which allows you to add

vendors that are giving you credit into your profile which will increase your

score and in turn more publishers will give you credit. It’s like having an

unfair advantage on your credit score because you can add vendors that are

showing you are a good company to work with to your profile and increase

your score.

Have Your Own Credit Application – When contacting publishers with

an RFP (request for proposal) send them your pre-filled professional credit

application right away. This will show them that you know the game and that

other publishers have already given you credit and that they are expected to

give you the traffic on credit. This is a simple but very effective strategy that

never fails. I have been able to get over 50% of new publishers I work with

give me credit right away using this simple but very powerful technique.

Trade References: Make sure you have at least 3 great references on

your credit application. It’s a good idea to call these people that you are

going to use as references before you list them as a reference and ask them if

it’s ok to use them as a reference and also to give them a ― heads up so they

are not surprised when they start getting calls. You want to make sure you

list great references from people that like to do business with you and are

going to give some positive feedback when someone calls to verify.

Leverage Your Bank Account: One of the things you want to list on

your credit application is your companies’ bank account information. Some

publishers will want to call the bank to verify that you have enough funds in

the account to pay for whatever credit amount they are granting you. This is

where you can leverage your funds in the bank. For example if you have

$10,000 in your business checking account you can go out and apply for a 10k

credit line with 100 publishers and now you’ll have a one million dollar credit

line to buy traffic.

(Leverage your bank account to get credit from multiple publishers)

(10k in the bank can get you a one million dollar credit line) How fast can

you grow your business if you have a million dollars in traffic you can get on

―credit and pay for the traffic later afte r you got the sales? This is a very

powerful way to grow your business. This is how we were able to take our

grants campaign from zero to close to 2 million dollars in sales per month in

only 6 months.

Bank Reference: Since some publishers are going to want to check

that you have enough funds in your business account to pay for whatever

credit amount they are granting you. One thing you want to do is list a

contact person at your bank to make it easy for them to verify this. It’s a

good idea to let the bank contact know ahead of time that you are going to

be expanding your business doing more advertising and that some publishers

will call the bank to verify you have an account with them and that you are a

good customer. Ask your bank contact if it’s ok to list them on your credit

application for any of your vendors that want to call for verification.

The great thing about the media buying game and getting the traffic on credit

is as you’ve already seen you can quickly grow your business using OPM (other

people’s money) and most times you can get net 30 terms on the traffic. This

means you don’t have to pay for that traffic until 60 days later! Let me

explain… Let’s say you cut an IO for this month and you were granted net 30

terms. This means the invoice will not come until the traffic was

delivered for the month and the invoice is due 30 days after you receive the

invoice. This gives you a 60 day window to turn that traffic into sales and

collect the cash. Use the cash to buy even more traffic and negotiate bigger

credit lines with publishers. And pay for the traffic way after you get the

sales. Banks, financial institutions, and big corporations have been playing

the credit game for years and you as a business owner can play the same

game and take advantage of leveraging business credit to grow your business.

The beauty of this game is the more publishers you work with the more traffic

you’ll have access to. Before you start going nuts and cutting deals to get

traffic like crazy here are the 7 most important things you must know before

signing your first traffic deal.

Get a 24 Hour Out clause – This is very important, you want to make

sure you get a 24 hour out clause on your insertion order so that you can

pause the traffic (just like you can pause on Google) if the traffic is not

converting for you. Extra Tip: If you stop the traffic a lot of times you can

renegotiate the rate, just show your rep the stats and where you need to be

at to have the campaign in the green. A lot of times they will work with you

and it’s a win-win for both parties.

Specify Even Delivery – You want to make sure you specify even

delivery for traffic in the IO, otherwise they may start hammering you with

traffic that may not convert and you’ll end up losing a lot of money and will

be liable for paying the bill since you did not specify even delivery in the IO.

This protects you and allows you to start slow, test the traffic, see if it

converts, optimize your ads, and then ramp it up and remove the even

delivery filter once you are sure the traffic is in the green.

Frequency Cap the Traffic – In the beginning I like to get a frequency

cap of 1 per day. What this means is that they will only show your banner ad

once to a user over a 24 hour period. I’m sure that you have visited websites

where you are surfing their pages and you keep getting the same banner ad

over and over. This is because the banner has not been frequency capped.

Let me explain… If a user visits a page where your banner ad is and then they

click to go to a different page, you don’t want that user to see your banner

ad again, because chances are that if they didn’t click on it the first time,

they probably won’t click on it if they see it a second time, so why burn 2

impressions and

pay double or triple to reach the same amount of users? This is very

important especially in the beginning of the campaign. After I test the traffic

and make sure it converts, I will go ahead and remove the frequency cap

which will get me a lot more traffic and if the campaign stays in the green,

then I leave it off and in most cases I’ve just increased the amount of traffic

from that source dramatically.

Demand U.S. Only Traffic – Most of the publishers have a percentage

of their traffic that is from outside the U.S. and many publishers have a hard

time getting rid of the traffic. When negotiating your IO make sure you

specify you want U.S. traffic only (especially if you are selling a physical

product and only ship to the U.S.) because if you don’t specify you want U.S.

only traffic you may end up getting all of their international traffic that may

not convert for your offer.

3 rd Party Counter for Billing (Adserver) – Make sure you specify on

your IO that billing will be based off your numbers. This is very important.

The last thing you want to happen is think you are in the green when looking

at your numbers then realize that you really lost a lot of money because

there was a big discrepancy between your Adserver and the publishers

Adserver. Discrepancies are very common between ad servers that’s why you

want to make sure you are getting billed off your numbers. Not only does this

centralize all your stats but it saves you the time and headaches of having to

log in to various systems to see if you are in the green. This can become an

administrative nightmare especially once you get cranking and are dealing

with hundreds of publishers.

Start with Remnant Traffic – When testing a new traffic pool the

biggest thing you need to find out is what your eCPM is with that traffic

source so that you know what is the most you can spend to get that traffic

and be in the green. You can do this with remnant traffic for a fraction of the

cost. I have had instances where the price for the traffic was $5.00 CPM and I

end up negotiating remnant traffic for 25 cents CPM. That is a BIG difference.

Why spend more money than you have to since in the beginning all you need

to do is identify the eCPM?

Get the “Real Price”- One thing you have to understand is there are 2

rates in this game. One rate is for brand advertisers that normally don't count

sales so the publisher knows he can gouge them. The other rate is for direct

response advertisers and since publishers know you are going to be counting

conversions they are forced to sell this inventory at what it's really worth.

Tell them you are a direct response advertiser and you need the lowest price

they can give you with remnant traffic to run a test, and that you will buy

more inventory at a higher price once you identify the eCPM of their traffic.

Ask them what their lowest bidder is paying for remnant traffic. (They may

not tell you this) but it sets them up to give you a lower rate. You may not

get high volume at this rate but that's ok because in the beginning you just

need to know what the eCPM is and what is the highest you can bid for that

traffic.

The more you know about your customers, the better you’ll be able to find

them and target ads to them. When placing your media buys share this data

with the publisher or Ad networks so they can target and optimize your

campaign properly.

Track and share strategic data such as:

Gender of the majority of your customers

Age bracket of the majority of your customers

Do you get more sales from certain cities?

Are their certain days of the week where you get more sales?

Are their certain times of the day when your customers are buying?

What other types of sites do your customers visit?

Just like seats on an airplane, the other 10 advertisers buying ads from that

publisher most likely paid ten different rates for the same exact ad units and

placement. And even though you’re unlikely to ever get a ― written

guarantee that you are paying the absolute lowest rate, publishers expect

that people will negotiate and try to get lower rates. Remember in the

beginning all you are trying to do is determine your eCPM, so you know what

the maximum is you can pay for that inventory. So in the beginning negotiate

the lowest possible rate you can get with remnant inventory.

Know your key metrics like your CPA Goal communicate and give the ad

network as much targeting data as possible, and then watch those numbers

like a hawk. If the campaign is not hitting your CPA goals, communicate this

with the ad network as soon as possible. And have them optimize the

campaign and remove any channels/sites that are not hitting your CPA Goal

rather than canceling the IO right away and saying ―banners don’t work.

Many of our most successful traffic pools were bleeding in the beginning but

once we optimized the traffic, they turned into year round money makers.

Many publishers charge the same rate and will include day part targeting if

you negotiate this. Are most of your sales coming in on certain days? Are you

still hitting your CPA Goals on weekends? Do people mostly buy your product

in the AM or PM?

Take advantage of remnant Traffic. Especially when testing new traffic

sources. In the beginning all you are trying to do is identify the eCPM

(effective cost per thousand) of the traffic. This metric will let you know

what the highest CPM rate is that you can pay for that traffic. After you know

what your eCPM is you can come back and negotiate with the publisher the

CPM price you can pay them and get the most amount of traffic at that rate.

Sometimes the difference between remnant and guaranteed traffic is crazy. I

have had instances where the publisher is selling their guaranteed traffic at

$5.00 CPM and I end up getting their remnant traffic for like 25cents CPM

(pennies on the dollar) and in some instances some large publishers have

more remnant traffic than you can even get your hands on. For example with

the diet patch campaign I was getting $300,000.00 worth of traffic per month

from Yahoo and it was all remnant traffic! And

the crazy part is that they had over 8 million dollars worth of remnant traffic

every month! This is a mistake a lot of marketers make, pay high prices for

guaranteed traffic when there is more remnant traffic available from that

traffic source than you can even get your hands on for pennies on the dollar.

Why waste money like that? Unless you like to burn money go for remnant

traffic first. This is very important, and if you don’t follow this it’s one of

the fastest ways to lose a lot of money. You will run into a lot of publishers

and ad networks that have a minimum spend of anywhere of $5,000 to

$10,000. Don’t let this scare you off. There are ways to negotiate the deal so

that you still test small then roll out big.

Get a 24 hour out clause – With a 24 hour out clause even though you

are signing a $10,000 insertion order for the month you can get out of it and

stop the traffic with a 24 hour notice which means the test will only be a few

hundred bucks.

Extend the flight dates – One way to negotiate your IO to make sure

you are testing small is to extend the flight dates on the IO and make it a 60

day or even a 90 day run. Combine this with the 24 hour out clause and you

just structured the deal to only be spending a little over $100 bucks per day

in traffic to allow you to test small, make sure the traffic converts before

renegotiating the deal to crank up the traffic and roll it out big once you

know the traffic is converting for you.

Note: Make sure you specify even delivery in your IO, otherwise even though

you got a 24 hour out clause if the publisher hammers you with a bunch of

traffic, you are liable to pay for that traffic because it’s on your insertion

order and you didn’t specify even delivery.

Very few advertisers tell their sales rep what CPA Goal they need for the

campaign. That leaves the Ad Network in the Dark and makes it almost

impossible for them to pixel optimize your campaign. For example, if you

know you need a $27.00 CPA – and after the test, the Ad Network delivers

conversions at $40.00 Have them optimize the campaign by having them

remove any categories or sites that are not coming in at the desired CPA.

Another thing you can do in this example is have them cut the rates by 35%.

Send them your Adserver stats and give them the facts in black and white.

You will find that most of the time they will find a way to keep your

campaign going and get you in the green to make it a WIN-WIN for both of

you. For example here is a recent campaign I ran with Lycos… The original

rate was at $0.79 cents CPM

And now the new rate is at $0.25 cents CPM with as much traffic as I want!

It’s important that you communicate with your sales rep, show them the

numbers so they can work with you on making the campaign a success for

both of you. You must test and find the ultimate frequency for the

campaign. This will vary from offer to offer, a prospect may need to see your

banner ad three to seven times before they actually process the information

in their brain and make a decision if they will buy your product or not.

Make sure you specify the frequency cap on your IO. I like to start with a

frequency cap of 1 per day whenever I’m testing a new traffic pool, and then

once I optimize the creative for that traffic pool then I test removing the

frequency cap all together. This will result in getting 3-5 times the amount of

traffic and sometimes it may or may not convert

better. That’s why it’s key that you find out what the ― ultimate frequency

cap for the campaign is, so you can maximize the amount of traffic you get

and minimize your cost per lead. When placing a buy with an ad network,

tell the sales rep that you would like to test any channels or sites on the ad

network where your competition is already running. If your competition is

running on those placements that’s because the traffic is converting for

them, no need to reinvent the wheel simply piggy back on what has already

been proven and test there first! This is the low hanging fruit. After you

find a traffic pool that converts, negotiate a quarterly IO instead of the

standard monthly IO. This will not only save you time or the headaches of

trying to get a hold of your sales rep at the end of the month (when everyone

else is trying to get a hold of them too) it can also lock you in to a lower rate

and you can grab as much of that inventory before they sell it to other

advertisers. The sales reps love this because doing this they are selling most

of their inventory months in advance and it saves them time and the hassle of

having to renew the IO every month. Note : Even though you are signing a

quarterly IO make sure you still get a 24 hour out clause so you can cancel at

anytime if the traffic stops converting for you.

How to negotiate your media buys and get the ―real rate: First of all tell

the sales rep that you are an ― advertising agency these two words will save

you 15% right off the top. (These 2 words just saved you thousands of dollars).

Next make sure you tell them you are a direct response advertiser and are

looking to do a ― test . One thing you have to understand is there are 2 rates

in this game. One rate is for brand advertisers that normally don’t count sales

so the publisher knows he can gouge them. The other rate is for direct

response advertisers and since publishers know you are going to be counting

conversions they are forced to sell this inventory at what it’s really worth

where the direct response advertisers buying the traffic ca n still make a

profit. Next to get an even lower rate ask them what their lowest bidder is

paying for remnant traffic. (They may not tell you this) but it sets them up to

give you a lower rate. You may not get high volume at this rate but that’s ok

because in the beginning you just need to know if you can get the traffic to

convert and see what the eCPM (earnings per thousand) is from the traffic

source so you know what’s the most you can pay for that traffic and still be

profitable. One thing I learned buying media is the power of scalability.

The name of this game is to test small, split test and optimize your creative

and sales process to get your conversion rates as high as possible and once

your offer is ready the amount of traffic you can get by scaling up your media

buys is unbelievable.

I never expected to run billions of impressions thru my servers or to be able

to get millions of visitors to my websites. It all happened because I found a

simple system that works and simply replicated over and over with more and

more traffic sources. You have not reached the end of the report. You’ve

reached the end of you reading the report. This report is not something you

read and put away. The Traffic Tactics Report is to be read and re-read. If

you load a song on your I-pod that you like, you want to hear it again. If you

hear it 3 times you can sing along, if you hear it 10 times you can sing it on

your own. It’s the same with this report. If you want to be a master then

you must test the ―Golden Nuggets in this report on your online business and

keep coming back to this report until you’ve mastered all the tactics. This

report is not to be read, this report is meant to be studied for you to

implement the ― Golden Nuggets into your business. This report is meant to

be talked about and given to every member of your team. This is a report to

be put into your life. There are too many valuable secrets to read it once and

put away and just say ―that was a good read. If you have not mastered

every tactic in this report, go back and study each one. Make a game plan for

each one, and start with implementing your first one. The beauty is that

once you master all the tactics you can use them over and over again for the

rest of your life for any business you start or are involved with.

I was just at an online conference, and they asked the audience for

everybody that is doing a new split test every single day to raise their hands.

(Only about 5 hands went up out of hundreds of people in the room) Then

they asked for anyone that is doing over one million dollars per month online

to raise their hands. It’s no surprise that it was the same hands going up. So

there you go, you just learned a ―proven strategy for making over a million

dollars per month online. And now you have a list of what works so you don’t

waste any time.

T here are seven master secrets of getting serious traffic that we

couldn’t cover in detail in this report... Why not? Teaching these

seven master secrets takes a little time and in-person coaching. For example,

step 4 optimizing your sales process, of the Mass Traffic System, has 37 parts.

It takes about two hours to teach and another two hours to bring you to

mastery to be able to get large amounts of targeted traffic. Anyone can

master this, and once you do, your ability to get massive amounts of traffic

will be at your finger tips. But the problem is, it does take hours and in

person coaching to attain mastery, mainly because you first have to unlearn

several things you've been taught about how to generate traffic. (Since

everyone else is using the same techniques you've been taught, their

effectiveness have been greatly diminished, which is why the seven master

secrets of getting traffic are so effective.)

In addition, the seven master secrets require real-life examples of the ads

and landing pages we used to generate more traffic than some of the biggest

fortune 500 companies. All this takes a seminar to deliver . . . the very

seminar that thousands of readers have been asking us to put together ever

since we started releasing our free videos. So, on February 18th, 19th and

20th in Tampa, Florida we are hosting a very special three-day seminar for

our existing students. This seminar will be our legacy for those who are

already stars of internet marketing ... as well as those destined to be. For

these dedicated souls, our vocational brothers and sisters, we will reveal

every secret in full, holding nothing back. We weren’t planning on opening

this private event up to the public but since people have been asking we

decided to make available a few seats.

All of our existing clients will be in the room, so we don’t have much space

left. You can get more information on this event here What you have read

has not come cheap to us. Carlos and I have paid the price of success to get

here. I would have killed for someone to take us under their wing and give us

this information before making all the mistakes we had to make in order to

know what worked or what didn’t. The road to success is definitely paved in

failure. In fact the definition of an expert is someone who has already made

all the possible mistakes you can make in a given field.

I feel that what we are handing over to you is not just some words in black

and white. It also includes the nights we asked ourselves how will we pay the

mortgage, how will we pay the employees, will we have enough money this

month for bills and groceries? So remember that this was given to you from

the heart. Appreciate and respect the knowledge that has cost us years and

many sacrifices to acquire. Treat this like the bible for traffic and use it to

make your business grow. As we give to you I ask for you to give back not to

us but to the people in need. My lifetime goal has been to enrich the minds of

children. And to pay forward what was given to me. As a child I had people in

my life that helped me and it was because of them that I made it through.

They were there when I needed them the most. I like to think of them as

angels. One was there when I had no winter socks and clothes. For those of

you who live in Chicago or anywhere with below zero temperatures, you can

just imagine how it must have felt walking to school without a jacket and

socks. Another one was by my side when I needed help healing a burn

wound; it was my teacher placing Aloe Vera on my hand. You cannot believe

how much I needed that; my hand was pulsing from the pain of the burn. I

can even recall as far back to when I was in kindergarten. Our school gave me

and my sister winter coats for that year. Every time someone helped me out

I made a promise to make sure I helped those in need and do the same and

give the same that was given to me.

I have always been the type to donate to charity. I always donated the dollar

or more at Walgreen’s when asked. I always sent in a donation when I

received charity request in the mail. I always made it a point to have a gift

for those who I knew had nothing coming to them. So with your help and the

help of others, I have been able to begin to give back more than my usual. It

brings tears to my eyes to think that an inner city

girl like me kept her word and is giving back. I’m proud to say that this is only

the beginning of what I will be doing for others in the future. Every time I

give back it reminds me that I can be helping someone like myself someone

who is so grateful to get just a small item. Someone who will also make the

same promise I made years ago and someone who will give back when they

get the chance. So I want this to be viral. I give they give we all give. It

makes me ecstatic to say that with our charity webinars we helped save 3

children’s lives from congenital heart disease. We fed 70 families for

Thanksgiving. Plus we were able to put a smile on many children’s faces this

Christmas. So the real reason in my heart that we have decided to open up

seats for our private seminar in Tampa, Fl. is because 10% of the money

generated will be used for charitable causes. I never thought that in 2007 my

dream of giving back would come true. Now it’s like an addiction I want

2008 to be a memorable year. I want to do more charitable work and help

even more people than what we helped last year. So with your help and the

help of others we can make a difference. So if you wish to be a part of this

and help those in need while at the same time get the knowledge to

skyrocket your traffic, then join us February 17 th , 18 th , and 19 th in Sunny

Tampa, Florida. I don’t know if you ever heard my story of how Carlos and I

had our last $5,000 and we took our chance and spent it on our very first

seminar. This was our last $5,000 meaning we would have to get a 9 – 5

because we had to eat and pay the mortgage. Those 3 days at the seminar

was a turning point in our lives. We were 21 years old and as we sat there I

could not believe my ears people going up on stage and telling us step by step

how they had achieved success. I was flabbergasted! How could people be so

blind to not see that this was an opportunity to learn from other success and

failures?

The last day of the event I recall we were in a hurry because our plane was

leaving before the event ended. And as we left they asked people to come up

to the microphone and ask a question. As Carlos and I walked out to catch our

flight I went up to the mic and said if no one uses what they just taught us on

stage you must be crazy! After that our life was never the same. We had just

tapped into a way of getting knowledge quicker and easier from all the hard

work and mistakes of others. It was brilliant… After that we attended 2 to 3

seminars a quarter for the next 2 years. It was non-stop. The reason I like

to share this story is because that seminar was the turning point in our lives.

Our seminar is exactly that a turning point in people lives. Our aim is to give

you a seminar experience you will look back on as a turning point in your life,

three unforgettable days when your knowledge of internet marketing comes

together as never before... When you will know in your heart that your

future financial independence is secure because of the life-changing

knowledge you have just acquired.

Never again will you have the obstacle of getting TRAFFIC for any business

you begin. As we mentioned space is limited, so if you are even thinking

about attending this event click here I hope you enjoyed this report. Please

share your comments, concerns and questions on our blog at:

http://traffictacticsblog.com Warm Regards, Carlos and Lupe Garcia

TrafficTactics.com