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Table of Contents
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Blogging – The New 'Heart' Of The Web
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Bookmarking For Popularity
>
Social
Networking Sites
>
Video Sites
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Other Places To Build A Presence
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Oldies But
Goldies
Conclusion
The Web2.0 Part of Your Traffic Package
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Craigslist Traffic
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Digg Traffic
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Del.icio.us Traffic
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Myspace Traffic
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Squidoo Traffic
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Youtube Traffic
Blogging – The New ‘Heart’ Of The Web
Why Is Blogging So Effective?
If there is one single phenomena that could best be said to represent the
idea behind Web 2.0, it is blogging.
Blog is an tastic way of keeping in touch with your existing customers and, by
publishing regular news bulletins through the company blog site, it offers a way
to invite potential new customers to have a look inside your organization too,
before they decide whether or not they want to work with you.
The limitation of using a blog for a real world business selling tangible
physical products is that no blog or website can actually deliver the product
for you.
However, if you are using a blog to promote an online or Internet marketing
business, even that can be achieved through your blog site to a certain
extent.
Let’s imagine that your business is selling a website traffic generation service
to other businesses on the net who want to increase the people that see their
own sites.
You can write about all of the latest traffic ideas that you have and promote
your services through the blog.
You would also most probably have a ‘buy now’ button featured somewhere very
prominently on the front page.
You might also review traffic generation products from other companies, and carry
links on your blog that would take the reader directly to the sales page for the
product in question, if they have an interest in finding out more.
Although blogging was initially a text based publishing medium, it is
now increasingly becoming linked to other media, such as video, as
well.
So, not only can you write reviews but you can even create short movies to do
the same as well, and publish them to your blog (and other places, as we shall
see later).
You can create video presentations about your business, your products or
basically whatever else you want, and have it out there in front of a potential
audience of over 1 billion people in a matter of minutes.
A blog site is such a powerful marketing tool because it allows you to address
all three of these requirements through the one simple site, as you are just
about to discover.
Bookmarking For Popularity
The concept of Social Bookmarking developed from the idea that regular
Internet users would automatically bookmark their favorite websites on their
own PC as a way of making sure that they kept all their favorites in the same
place.
Some of these social bookmarking sites have become very popular indeed, with
The important thing is not a long list of site URL’s. The important thing is to
really grasp and understand what these sites can do for you and your blog.
The first thing that you must do with these sites is to register for an account with
each.
Then, every time that you make a new posting to your blog, you simply submit
the post to the site in question.
Your posting and site address will generally appear on the home page of the site
in question immediately after you submit it.
How long it then stays there is entirely dependent on the popularity of the
ookmarking site itself, and to at least some extent, also on the time that he
posting was submitted.
Will this drive masses of traffic to your site?
Well, it is certainly possible.
It is certainly feasible that someone might see your post and add it to their
favorites, and the more people that do that, the longer your posting is likely to
remain visible.
we added the Digg plug-in to your blog?).
If enough people ‘digg’ your story to keep it on the top pages, then it is almost
impossible to imagine just how many visitors that this can drive to your site or
blog!
I have literally seen websites use their whole allocated monthly bandwidth in
one day as a result of a story really making it big on Digg!
Social Networking Sites
Social Networking sites are basically the community sites that we talked about
earlier in this book, communities that you join and then search for people within
the community with similar interests as you.
Firstly, if we use MySpace as our example (simply because whatever works on
MySpace also works on almost every other social networking sit, albeit
sometimes after a degree of ‘finessing’), then you are looking at one of the ten
biggest websites in the world.
Whatever your interests, given so many millions of members, then there will
inevitably be others that have similar interests, people that you could
potentially ‘bond’ with immediately.
For example, a MySpace search using the phrase ‘traffic generation’ returned
5,650 results. So that is over five and a half thousand people who might be
interested in your traffic blog site from a direct ‘match’ of my search term to the
specific subject topic of my blog site.
However, run a search for a more generic (and broader) term like
Internet marketing, and you get 45,400 results.
Now, it is a very reasonable assumption that anyone who is interested in Internet
marketing is trying to sell something on the net, and that they therefore need
traffic to their website.
So, of course, these people would be legitimate ‘target prospects’ for what I
am trying to promote also.
Take it one stage further and use single word search ‘marketing’ and it
returns 549,000 results.
Again, it is reasonable to assume that all of these people are at least interested
in bringing their products or services to the marketplace, so, once again, traffic
generation could be of immense interest to them.
The first thing that you must do is to take some time and make an effort to create
a proper profile. Then, you must start looking for ‘friends’ in the MySpace
community, after you have been someone’s ‘friend’ for a while, that you might
invite them to take a look at your blog.
So, the traffic come to your blog, and you sell the products on your blog, you
got the chance now!
Video Sites
When Google paid $1.65 billion for a company that was less than two years old
and had never made a single cent of profit back in late 2006, you could have been
forgiven for thinking that the world had finally gone mad!
And yet, that is exactly what Google did pay for the company behind the
being a very smart piece of business!
Using video to get your sales message across is definitely the fastest growing
sector of the online promotional market at the present moment in time, and
there can be little doubt that it is still a business that is very much still in its
infancy.
Why? Well consider these facts about YouTube alone, to get some idea of
the massive potential of video sites:
More than 65,000 new videos are uploaded every day
YouTube serves up 200 million video clips every day
And YouTube is one of the 5 most popular websites in the world!
Basically, the way that YouTube works is that you make an interesting short
video and then you upload it for free to the YouTube website.
And that really is all there is to it.
As long as you do the job properly, and your video is good enough, it can
literally start attracting viewers in seconds, and, as some of the more popular
videos on YouTube are seen by millions of viewers, there is certainly some still
relatively unmined potential in using YouTube (and other video sites).
And, of course, once your video is created and optimized for YouTube, then
you can submit the same video to any of the large number of other video
upload sites that can be found on the net, of which there is a list
here
The great thing about using videos to promote your site is that, despite the fact
that more and more marketers are doing it every day, the market is, in fact, still
pretty much wide open.
Video is the perfect medium for building a ‘brand’ name and image for both your
business and your products, and there really could be no better time than now
to begin doing so.
Other Places To Build A Presence
Squidoo
Squidoo
is a website community that is owned and operated by our old friend,
Seth Godin, wherein you can create your own Squidoo ‘lens’ which is effectively a
mini-site, on any subject that you want.
Now, the two greatest things about Squidoo are that, firstly, a lens is
extremely easy to build, as it is basically built around a ‘modular’ concept.
So, you simply choose the Title and subject for your lens and then choose
which modules you want to add to your site.
There are modules for adding products from eBay and Amazon, embedding
videos from YouTube, adding an RSS news feed and so on.
You can then add links from your lens to your blog sites, or video site, by
mbedding them into the main page content text of your lens.
And the second great thing about Squidoo lenses (and, to a slightly lesser extent
about HubPages too) is that the Google search engine spider seems to
absolutely love
these sites!
I have lost count of the times that I have seen Squidoo lenses and HubPages
gaining a very respectable Google top ten ranking for quite competitive
keywords literally within a couple of days of publication.
Create a lens that mirrors your blog to a certain extent (although you should try
to keep the content different) and you give yourself an additional chance of using
another free website resource to improve the overall profitability of your key blog
site.
HubPages
HubPages
work in a remarkably similar way to Squidoo lenses, in that you create
them in a similar modular fashion, and they are also remarkably effective at getting
top ten results in Google for some very competitive key words.
Whenever you create a Squidoo lens, make a few changes to the content that
you used, and use the modified version to create a HubPages mini-site too.
That way you have both bases covered.
Oldies But Goldies
Many of the ideas, advertising tools and resources that were first used back in
the ‘bad old days’ before Web 2,0 came on the scene do still work, in many
cases remarkably well.
Some of the ‘old ways’, whilst I accept that they are not as exciting or ‘sexy’ as
the Web 2.0 methods, will still do a great job of driving traffic to your site, and you
should not allow yourself to become so blinded by the new that it causes the old
to disappear altogether!
So, here are some old style traffic generation methods that you should still be
using,
in addition
to everything that has gone before, which have not
necessarily been replaced or killed off by Web 2.0!
PPC: is still very effective, although there is no doubt that the ‘king of the
hill’, Google AdWords is now very expensive too. Try some of the
Traffic Exchanges: Yes, I KNOW that traffic exchanges sometimes have a poor
reputation but they are free, and, used properly, they work. That is, do not try to
sell anything, but point your traffic to a simple name capture squeeze page that
gives away a free gift. Then they will work for you!
Article Marketing: Simple, still effective and still free! Write your articles, submit
to use your resource box to send visitors to your blog site.
Website Directories: They may seem a bit dull and boring, but getting free
incoming links by submitting your site details to a site directory still works too.
being!
eZine Advertising: Advertising in an eZine or newsletter that is specifically
targeted at your business or market is still a superb way of generating traffic.
profile.
Forum Advertising: Join all of the Forum and noticeboard websites that you can
find that are most appropriate to your type of business. (there is a huge list
here
) Join them and start posting, but do NOT promote immediately. Then,
when you have been around a little while, think about adding a ‘signature’ to
your posts that would
gently
point other members towards your blog site.
Your Traffic Package
Your End of Traffic Search http://www.yourtrafficpackage.com
The Web2.0 Part of Your Traffic Package
z
Craigslist Traffic
z
Digg Traffic
z
Del.icio.us Traffic
z
Myspace Traffic
z
Squidoo Traffic
z
Youtube Traffic